2024
Shoppe 815: UI Design for Ecommerce
UI Design, Visual Design, UX
DTC
Ecommerce, Shopify
I was brought on by Golden Digital to collaborate with the Digital Strategist and Creative Director on redefining the user experience and visual direction for Shoppe 815, a bespoke candle brand made in the US.
Context
My role focused on translating their visual identity and content strategy while shaping the visual direction creating high-fidelity designs for a scalable ecommerce experience focused on clarity, conversion, and brand consistency.
Role: Web Designer
Core Team: Web Designer, Creative Director, Digital Strategist, Product Manager, Copywriter
Agency: Golden Digital
Deliverables included
Deliverables & Constraints
Designs(Figma) and QA for:
• Homepage
• Product detail page
• Collections pages
• Navigation
Timeline: 1 month
Look and Feel
The visual guidelines reflect Shoppe 815’s adventurous, Americana-inspired identity while keeping the experience clean and elegant. Colors balance the brand palette with accessible hues, and typography establishes clear hierarchy to guide users naturally through content. Together, the system creates a cohesive, scalable design that supports both storytelling and usability.
