Hi, I'm Julianna, I’ve spent the last decade navigating the space where brand strategy meets digital execution.

My path to design wasn’t linear, and that is my greatest advantage. I don’t just see a website as a visual project; I see it as a brand’s most hardworking asset. My career began in the fashion industry in Puerto Rico, supporting product development and logistics, before moving into a digital agency where I managed social campaigns for local brands. After moving to NYC, I joined the founding US team at Depop, supporting the marketing and community efforts as we reached our first million users. It was there that something clicked: seeing firsthand how intentional experience quietly drives growth.

From there, I moved into consulting for emerging brands on digital strategy, which naturally evolved into leading web design projects and working alongside developers.