2024

Enhancing UX & Digital Strategy for Luiny Jewelry (WIP)

  • UI/UX

  • E-commerce

  • Digital Strategy

Timeline: Ongoing

Role: UX Designer, Web Designer, Digital Strategist

Tools: Figma, Figjam, Squarespace commerce, Google merchant center


Situation

Luiny Jewelry is a brand handmade in NYC by Luiny Rivera, sought to refine its digital presence by improving the online shopping experience, optimizing its marketing strategy, and expanding its reach.


Solution

Through a combination of UX/UI enhancements and data-driven digital marketing initiatives, I created a more seamless and engaging web experience including:

  • Mobile responsiveness

  • Checkout improvements

  • Visual design & UI Design

  • Email marketing automations

Other areas i've contributed

  • Email marketing design & strategy

  • CMS maintenance

  • Landing Pages

  • Google merchant center setup

More on this project coming soon

Contact me for details

Let's chat

Let's chat

Let's chat