Ui Design, Production Design
DTC
E-commerce
Agency: Dentsu Creative
Role: UI Designer
Team: ACD, Consumer Experience Strategist, Art Director, Development
Tools: Figma, Adobe Creative Cloud
Overview: I collaborated with Dentsu to create polished UI for Culligan focused on two key components of their user experience: a post-submission Thank You page, and a quiz flow that helped users discover personalized product and service recommendations. My role focused on visual design and production, ensuring a seamless and on-brand experience across both elements.
Project Context
Culligan's website was going through a full re-design. These features were part of a larger site refresh aimed at improving engagement and conversion. The Thank You page served as a moment to reinforce brand trust and next steps, while the water solutions finder quiz acted as a lightweight tool to guide users to relevant offerings, especially helpful for new visitors unfamiliar with the product catalog.
Thank You Page
Situation: The original thank you page lacked structure and failed to guide users effectively after submission and didn't consider different types of inquiries. There was a missed opportunity to clarify next steps, offer relevant resources, and reinforce user confidence through social proof.
Solution: I designed a modular Thank You page system that accounted for three distinct user scenarios based on the type of inquiry submitted:
Appointment scheduling
Bill payment or general contact
Traffic from social media with a prompt to book an appointment
Each version used existing design components and followed a consistent structure while tailoring the messaging and CTAs to the user's context. The layouts were informed by a content outline provided by Customer Experience Strategist and emphasized clarity, actionable next steps, and relevant information including helpful links and customer reviews for added trust.
For additional details on this project
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Currently booking for May 2026 and beyond.